After two weeks, I have some idea of what works on YouTube, and clearly, this space can be quite brutal and rewarding depending on what kind of content you intend to build.
The video on how to think about investing in local banks was a clear winner in our series. The content most similar to what I teach in class would add the most significant number of subscribers and views to my channel. But we've yet to compare it with a video about CPF, so that's what I will be trying to launch over the next few days.
Another learning is that free tools like Da Vinci Resolve can be very hard and counterintuitive to use. I will find a way to subscribe to a new tool once I have a ready means to monetise the channel, but I suspect that this already has a positive impact on business. At the moment, I'm stubbornly trying to make do with freeware, but like other areas in a person's life, you actually get what you pay for.
But I can't go through life with a large stack of software tools that nickel and dime me every month. Some influencers take more than a year to take off.
I'm closing in on 600 subscribers, so I need 400 more to unlock Google AdSense. However, I need a total of 4000 hours watched over a year's look-back period, and I've watched about 300 hours so far.
Some pals suggest we do more coffee-shop talk like Mr. Loo of 1m65. Still, I should develop my unique data-driven style in my presentations, as I'm ultimately responsible for my investment course business and personal branding. Next week, I would also like to use these upcoming elections to develop my unique perspective on Singapore's cost of living.
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