This is a strong article to run-down all the possible discounts and premiums that can be given out with a product offering :
Premiums
a) Gift with purchase
Last Christmas, KitKat chocolates came in Avengers tin containers. That's almost a gift and my son loved it.
b) Purchase with Purchase
If you buy something, you get to buy something else at a discount. Amazon Kindle books now give credits to buy more kindle books and I can't seem to stop buying books because of that.
Discounts
a) "Twofer"
In Singapore, we call this buy one get one free.
b) Coupons
This is highly irritating. A coupon entitles you to a discounted offering in a future purchase. From what I know, F&B outlets offering coupons always have the shittiest food.
c) Samples
You get a small sample of detergents or coffee to entice you to make a purchase. Baby milk powder is commonly promoted this way.
d) Contest / Sweepstake
A contest requires some skill - like a stock picking contest. A sweepstake is called a lucky draw in Singapore in that it does not require any skill.
e) Incentives
This is more like a business to business arrangement where a manufacturer send the boss of the retail outlet to a holiday is they successfully push their product. Your insurance agents get these incentives the most.
f) Product publicity
Press releases can lead to freebies for example.
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