A good narrative is where my biggest disadvantage lies.
I don't have a good Cinderella story - it is public knowledge that I grew up on landed property. Unlike many motivational gurus and some financial advisors who want to rely on sob story to churn sales, I never had to experience my home electricity being cut off and neither was I forced to dumpster dive when I was a kid because my dad gambled away all my bursaries. The lack of a good narrative, unfortunately can, can create some kind of gap between me and potential customers.
Worse, I cannot rely on the excuse that I do not come from a rich family to explain why I am not a deca-millionaire yet. Also, all my problems are "first world problems". Describing issues I face will always risk being recast as whining.
( In fact, I will readily admit that I am not a deca-millionaire because I have some personal flaw that cannot be blamed on other people. Yeap, it's my bad ! )
Anyway, here are two nice narratives you can have :
a) The Conan Narrative
Would make a nice ITE ad |
Conan was barely a thief and brigand until he rose through the ranks to become the Destroyer and King. This is a classic rags to riches story. The best narratives in Singapore follow the Conan storyline can sound like this :
- You are first condemned by the education system and wind up in ITE/Poly/Private university.
- Then you refused to submit to the labels from everyone around you making you a Byronic superhero entrepreneur.
- Then you get into MLM/Internet Marketing/ Insurance sales/Value investing/Forex.
- Everyone rejects you, but you strive forwards backed by the power of FAMILY and TEAMWORK.
- You eat what you kill.
- Then you become a millionaire.
- Then you have drive a nice Lamborghini.
- You are a winner. If the reader wants to be a winner, he buys something from you or pays for your course. Then they can be winners too !
b) The Elric Narrative
Elric of Melnibone is one of the Eternal Champions created by author Michael Moorcock. Elric is an Albino prince and through a series of tragic events, becomes manipulated by his sword Stormbringer to being an end to the current world so that a new world can be born.
Elric is the opposite of Conan. It is a story of how the mighty can fall and in return regain a sense of humanity at the end of the story arc. An Elric story in Singapore can look like this :
- You are identified as being gifted when you are young child being able to read Russian Literature or solve the Byzantine General's problem at age 6.
- As you get older, you start to rebel against the authorities because they won't let you do English Literature and Art History. Your parents say : either study Engineering, Medicine or Law or be forever branded as a disgrace to your family.
- Being unable to study the subjects you like, you start taking drugs and engaging in premarital sex.
- Your grades begin to suffer.
- You are forced to study for O levels despite being an RI student. Your final O level aggregate is divisible by 32.
- You get kicked out of the Golden Road and end up in a Polytechnic.
- Relatives, waiting decades to pounce on your insufferable parents, have their day laughing at your academic fall on Chinese New Year.
- By this time, now no one cares whether you read English Literature or not. Your folks are too afraid of you committing suicide.
- Now you can finally study English Literature in some overseas 3rd Tier British Metropolitan university.
- Today you give talks on New Age Therapy to help sexual abuse victim debunk common narratives in Singapore.
- Today you are happy and centred, fully in control of your own being.
- Sign up for your program to erase the pain of the past and Rise like a Phoenix !
Two narratives. One about a rise from the ashes. One about fall from great heights. Both immensely profitable from a trainer's perspective.
What lesson is there for investors ?
One possibility is this :
Either apply for leverage and hope for a big rise or short CFDs hoping for a massive fall.
Go loud, go big or go home.
While I will not question stable investment strategies, I can question the manhood of some folks who get excited over endowments that give north of 2% but take liquidity away for 3 years.
Yes, there are wusses who hold a massive war-chest and missed out on the recent REIT Rally. Yeah, the girlie men who get an orgasm and finger themselves because Singapore Savings Bonds return 2.1+% to investors.
They lack a narrative because they can neither win nor lose.
Why do I write a blog article to make fun of them ?
Simple.
I have balls. They don't.
Here's to all fans of the Game of Thrones Season 8 !
The problem with using too much narratives is that you'll end up with many lower quality students. But if the focus is on larger & faster turnover of course fees, then go for it man.
ReplyDelete